Loyalty Programs

A frequent topic of discussion with our clients is Loyalty Programs and more specifically  how to eliminate the “Promiscuous shopper”. Simply put, what is compelling enough to keep you from hopping around from site to site? Everyone wants to know! To see what we do, scroll all the way to the bottom and sign up now! But read on to see what we have learned and shared with clients.

For years now people have been trying to figure out what that winning formula is to keeping customers loyal. In 20 yrs we haven’t really solved the issue 100%. But here are a few things we have seen work:

  • A bird in the hand is worth 2 in the bush! Making an investment into the customer you already have is the most valuable investment you could make. First and foremost evaluate the existing customer base and segment them by any criteria you see fit. How much does a customer spend with you? How long has a customer been buying from you? Can you sell them other products? How fast do they pay?
  • Select the segment that has the potential to become more profitable and lets reach out to them. What is important to them? What are their pain points? Assess their satisfaction with you or the process of buying from you vs your competition. Do this through  interviews and surveys. We love Survey Monkey for this.
  • Select loyalty incentives that enhance your relationship with your customer and that are congruent with the quality of your product and service. For example, if your client is a business they might might feel the relationship is enhanced by 24/7 customer service or an annual meetings with the president of vice president. Often we find that rewarding customers with high perceived value, lifestyle gifts as an introduction to their newly attained service levels works extremely well. Products we often recommend are customized journals with logoed pens,  Technology such as a power-bank with a logo, nice logoed headphones, attractive custom travel tumblers or mugs. Your branding should be visible in some way, reminding your client of why they like doing business with you.  Cheap promo products should not be used for these types of programs. Lower cost items have a time and a place, and that is not here.
  • Lastly, do not forget about newly acquired customers, or small accounts. Really get to know them. Be sure to communicate your message. Interview and survey them to understand where the opportunity is and how big the opportunity might be. Bestowing a status that gives small or new customers the privilege of a high-value benefit might be just the ticket to take them to the next level. An example could be a preferred price level for the first 90 days to help them reach those levels. Reinforce the message or opportunity with an appropriate business promotional item.

Here at TheDailyPromo.com we offer DP Rewards,  the ultimate loyalty program. Our customers earn rewards points for every dollar they spend. 1% everyday and up to 5% on special offers. Big deal you say, “everyone has reward points”. Well ours is different. Check it out:

  • When you sign up you automatically get 1% back on every dollar. No cap.
  • As a member you now have the opportunity to earn as much as 5% back on the items you like and need.
  • Build a network of other buyers and earn 1% on what they spend up to 25,000 pts. Refer as many people as you want. No cap.
  • Enterprise level accounts available with 2% back on every dollar. Check to see if you qualify.
  • Redeem your points for Amazon Gift Card, apply as a discount at checkout or add to your budget!
  • Do you have a budget you have to use or you will lose it? Not at TheDailyPromo.com. Your cash is there for your when you need it. It never expires.
  • As the buyer you have all the pressure of make sure everything goes well, but you get none of the glory. Take your points and redeem them for Amazon cash and get yourself that new electric toothbrush you’ve been wanting!
  • Sign up now. Click here.
  • Contact us for more information: info@thedailypromo.com


Pen and Paper vs Laptop

We get this question a lot: “Which is better – taking notes by hand or typing into your laptop or mobile device”? When consider business gifts, our customers have been trained to ask great questions that will lead to exceptional results.  We recently shared some research with our customers that surprised them. According to a study published in Psychological Science, the findings suggests that taking notes longhand rather than on a laptop, gives the note taker a better grasp of the subject.


The Journey Begins

The title of our post is indicative of so many things, this time of year. As the Fall season makes its entrance we all get back to life as we knew it before summer vacation. Time to get back to school and back to work. After many years as a supplier of promotional products (or logoed mugs,  logoed pens, logoed hats and logoed T’s, as some people know it) I still get excited about the fall product launches. Time to see all the cool new giveaways, trendy new tumblers, the new, must-have, wireless thing with your logo on it. Back then, one of my favorite things to do was to visit buyers of promotional products with my distributors.  I brought all the product and all the knowledge about the product. I could tell the you the why behind the development and explain the trend. Buyers were always very excited about our meetings. Today, as we launch our blog, we begin our journey to creating not only a blog but a company and a shopping experience that gets our customers excited. All the knowledge the team at TheDailyPromo has gained over the 20+ years in this business is being translated into a blog full of education, ideas, help and resources for you, the promotional products buyer. We don’t just want to help you find logoed products, but we want you to have the confidence that you are buying the right item for the right event at the right price.  Here our future blog posts will be dedicated to giving you information and tools that no other site will. We don’t want to be just another ecomm site you shop. We truly want to be your partner.

To get you started on your journey we have created a planning tool for you. The Planning Calendar Tool will give you the opportunity to save on setup fees for a full 12 month. All you have to do is return the information to us at info@thedailypromo.com  Subject: Planning Calendar, and one of our Branding Coaches will give you a call. Use the code PCDR2018 at checkout to receive the download for free. In addition to that, you will receive double rewards on all purchase through the end of the 12 month period.

Thanks so much for reading and we look forward to working with you!

For questions about the planner, or to setup an appointment with one of our coaches please emails us: info@thedailypromo.com


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